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Research papers

Theorizing interactivity

There have been a large number of conflicting working models and assumptions proposed for interactive media, suggesting that there are problems in the way we conceptualize interactivity in general. Work in interactive media, including research,...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Author: Peter Harris
June 15, 1997
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Citation

Harris, P. (1997a, June 15). Theorizing interactivity. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/theorizing-interactivity